Boa tarde..
Quero deixar aqui a dica de um artigo muito bom: Top Mobile Development Platform: iPhone, Windows, Android, Blackberry?.
O artigo fala sobre as principais plataformas mobile da atualidade: iPhone, Windows, Android e BlackBerry. Tenho minhas dúvidas sobre a inclusão do Windows nesta lista, porque não Symbian, mas vamos lá. Claro que recomendo a leitura total do artigo, mas separei alguns parágrafos muito interessantes:
A number of the mobile development firms that I spoke with for this story currently support only two platforms, and iPhone is almost always one of the two. The other platform could be BlackBerry, Windows Mobile (soon to be Phone 7) or even Android, but the common denominator is iPhone. A utilização de duas plataformas de desenvolvimento pelas empresas não é novidade. O interessante neste parágrafo é que o autor afirma que a plataforma que serve como denominador comum é o iPhone.
While many believe that the Android will eventually catch up to and surpass the iPhone, Sam Gaddis, Chief Marketing Officer for Mutual Mobile, a smartphone app development company, noted that most developers regard the iPhone as a dramatically more mature platform. Outro ponto para iPhone em relação ao Android, que nós sabemos vem subindo muito nas pesquisas internacionais. O parágrafo diz que o iPhone é muito mais maduro que o Android, não deixa de ter razão. Porém, os números estão aí para mostrar que a briga está dura e a plataforma do Google está ganhando a luta.
“Something like 70% of doctors have iPhones,” Gaddis said, “so of course that was the platform we worked with.” This statistic alludes to another of the iPhone’s advantages and that is demographics. According to Nielsen, iPhone users tend to be richer than the average smartphone subscriber. Forty-percent have household incomes of $100K or more – twice the ratio among all smarthphone subscribers (19%). Isso eu sempre falo nas minhas palestras, um dos pontos positivos do iPhone é seu mercado consumidor, que realmente tem mais dinheiros que os consumidores de outras plataformas.
According to Nielsen, only 47% of Blackberry users want another Blackberry. Not good, but even worse only 34% of Windows Mobile users want another Windows Mobile device (ouch!) versus 80% of iPhone users who plan to remain loyal and 70% of Android users. Ponto para iPhone e Android.
“Long-term, the enterprise will trend towards Android. The latest Android releases have made plenty updates that move towards the enterprise,” said Sam Gaddis of Mutual Mobile. Também bato nesta tecla nas palestras, o futuro é o Android. Pelo menos é oque está se desenhando. Mas temos que ficar de olho nos números e pesquisas sempre.
Segundo o autor, apesar do Windows Mobile não ser uma das plataformas líderes de mercado, seu foco no mercado enterprise pode mudar esse cenário: Microsoft will have distinct advantages in being able to integrate the smartphone seamlessly with Microsoft Office, Exchange and SharePoint.
Windows Phone 7 may well push Android aside in the enterprise. For now, Android is predominantly a consumer platform, although the updates have been slowly integrating enterprise features. What Android doesn’t have is the strong sales channel into the enterprise that Microsoft has.
E a RIM? O autor fala muito bem que mesma a RIM sendo a quarta de um grupo de cinco players, suas vendas continuarão crescendo levando em conta a expansão do uso de smartphones. Além disso, aborda o fato de que a RIM tem realmente a melhor tecnologia de email em mobile, indiscutivelmente.
With a much larger overall smartphone market, even if RIM is the number four or five player, that’s still probably good enough to boost revenues. RIM also has solid a track record of giving knowledge workers exactly what they want on the handset. For years what knowledge workers wanted was email, and even with all of the apps circulating, email and messaging are still far more important than, say, CRM or ERP apps.
Another wildcard developers must consider is the carrier. A smartphone’s success depends nearly as much on the carrier as the smartphone platform. For instance, even as iPhone prices drop, the fact that it is tethered to one of the most expensive carriers keeps it out of reach for many consumers (not that this is necessarily a bad thing). Golaço do autor com esta frase. O sucesso de uma plataforma está muito ligado a operadora.
Para finalizar este excelente artigo, o autor fala sobre os aplicativos móveis baseados em tecnnologias web: Since most businesses already have some kind of in-house authorization mechanism, it isn’t difficult to apply those mechanisms to Web-based mobile applications. Moreover, the cost of developing a mobile Web site is usually much less than developing a native app, let alone a native app for each of an organization’s supported smartphones.
There are drawbacks to this approach, of course. For instance, Web-based mobile apps don’t necessarily have access to as many features as native applications.
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Comentários são bem vindos, mas antes leiam o texto na íntegra.
Att.
Ricardo
